Foreign Investment Paper

a) Choose either a product or a service based organisation and write a concise rationale as to why it would be appropriate to launch the product or service into this new market (10%)

b) Based upon the chosen product or service, undertake a market audit and competitor analysis of the country you are proposing to enter (30%)

c) Devise an appropriate international marketing plan and strategy for your chosen product or service based organisation. The plan should include a detailed discussion on the relevant areas of the international marketing mix and a comprehensive justification on your recommended method of entry/operations (50%)

See in attrachment*

Format:
This is an individual and should be present in report format.

Length:
2500 word report

– Your report should include a ONE page brief summary of the country analysis conducted in the group presentation.

– The rationale for the product/service based organisaion should be no longer than ONE page.

– Your chosen product or service based company may not be currently involved in marketing its products internationally. It can be a large or small multinational, global or multi-regional company. It can be a company of any nationality you wish and that you are already familiar with or interested in and SHOULD be one where you can find appropriate data.

– You should discuss the name of the organisation and sector of activity which you will base the report